Online Advantage

More than 77% of home buyers begin their search on the Internet*. Online Seller Advantage (OSA) brings together the collective brand strength, marketing clout and technological capabilities of Prudential Real Estate and Yahoo! It’s like an open house with one million potential buyers.

  • Your property will be highlighted by a distinctive Yahoo! sign rider with an exclusive Web ID. When potential home buyers drive by your property, they can enter the Web ID into the search box on Yahoo!, click on Web Search, and be connected directly to the listing details.
  • Your property will be showcased with an exclusive Featured Property status on Yahoo! Real Estate. Your home will stand out from the others with this distinctive icon, as potential buyers searching on the Internet will notice your property first. Featured properties are also included on Yahoo! Real Estate’s classified listings.


Another benefit of OSA is having constant communication and information at your fingertips.

  • Listing Presentation Reports demonstrate precisely the type of Web activity your property would have experienced on and on Yahoo! Real Estate.
  • Ongoing email communications will itemize detailed activity in the neighborhood with new and competing listings, including new photos and price or status changes.
  • You will receive daily or weekly activity emails itemizing online buyers’ interest level and search behavior specific to your home